I have recently begun a new journey, and this journey is learning how to design logos for businesses and personal brands. There is definitely a learning curve,but I have come to several realizations while learning logo design that may help you while you try to learn a freelancing skill.
Read on to learn the 4 things I realized while learning logo design!
You don’t need to be an artist
Quite frankly, this was my greatest fear as I set out to learn logo design. I consider myself to be artistically challenged, and I believed that it would get in my way as I tried to learn a very artistic skill.
I was completely wrong.
To do logo design, all you need to do is learn how to use software that allows you to illustrate on a computer. While this may sound scary, creating illustrations on a computer is WAY easier than drawing anything on a piece of paper. Your ability to learn new software is much more important than your artistic skills.
So,don’t be scared away from a design skill if you think you aren’t artistic. I thought so too, and I’ve impressed myself on several occasions with the things I can create on a computer!
Free work is the key to freelancing
A lot of people have the issue of not knowing where to start when it comes to learning a freelancing skill. How do I get my first customer? How will anyone know about me?
The trick to this is free work. Yes I know, giving your skill away for free might seem pointless. But, as I continued learning logo design, I found that I had my best practice when I asked people if I could make them a logo for free. This way, they have nothing to lose – and neither do you! (Other than your time, of course).
So,if you’re just starting a freelancing skill, offer people to do free work for them in exchange for advice and testimonials. This will kick start your business.
Word of mouth is powerful
While learning logo design, I also learned how powerful word of mouth is. After creating free logos for people, a common response would be, “Wow! I love it. If I hear of anyone that needs a log, I’ll refer them to you.”
It’s as simple as that.
If you do a good job of making relationships with people through your skill, then they’ll be more than happy to refer you to other people, which brings you more business. Your customer’s word is more valuable than any other marketing technique.
Don’t be afraid to try new things
I also learned very quickly while learning logo design that you should never be afraid to try something new! I was initially scared that it would be too hard, or that I just would never be as good as anyone else.
The only was to combat this fear is to get started.
Once you get going, you’ll realize how irrational your fears are. All you need is some smart work, and you’re halfway there.
Do you want to learn more about freelancing? Read my article The 3-Step Blueprint to Make Money Freelancing.